THE SOFIT ANIMAL KINGDOM IS HERE!
The SOFiT Animal Kingdom is an identity that you become a part of. We are a tribe of individuals that share similar top-tier values. In our first Beast line-up, we have the lion, stallion, elephant, tiger, and bear.
Each animal has unique traits that represent your inner beast. For example, courage, strength, or dominance. When you wear your SOFiT merchandise, you choose your inner beast and unleash your untapped potential.
SOFIT LIFE core values are:
- Attitude- Will-power
- Adaptability
- Consistency
- Integrity
As SOFIT LIFE Culture, we inspire to create a community of individuals who are more empowered to tap into their greatest potential.
Our goal is to be an identity and a tribe to which individuals belong.
To Become Part of SOFiT LIFE Culture
Individuals can be part of the SOFIT Culture by wearing the merchandise, and people will automatically identify that you are a part of the tribe by showing your beast.
You can be a part of the SOFIT Culture by signing up for all the activities that SOFIT will host for its members.